Keepsake Coffee

Branding, Identity Design

Jay, a coffee professional based in Halifax with a well-rounded skillset built over a long history in the industry, needed a cohesive brand strategy and a new visual identity that could stretch across a mobile cafe, a permanent cafe space, and a consulting side of the business.

We built the brand on a clean, modern appearance with a timeless industrial feel. With a wide range of clients, the unifying goal became providing a consistent neighbourhood cafe experience that would make any day noteworthy. Jay's background in machine maintenance is reflected in the industrial typeface and overall cafe decor.

The name Keepsake brings the whole vision together, encouraging customers to cherish their everyday coffee and become fond of the familiar.