Bianca & Co Microblading Studio

Starting Point

Nicole, a microblading artist based in Toronto, brought a design background that set her apart in the traditional beauty industry, but her brand hadn't kept pace with how much her business had grown. She needed a cohesive brand strategy and a new visual identity built to match that growth.

Integrated Strategy

Our approach built the brand on two contrasting ideas. Non-Conventional Beauty takes a bold, fresh approach to the traditional beauty industry, targeting non-typical beauty clients and highlighting Nicole's smart, artistic style. The Future is Natural draws on Nicole's love of plants and the natural environment, balancing that boldness with warmth.

Lasting Impact

The result is a studio that reads as crisp and professional, while the experience inside it stays comfortable and the conversation relaxed. This is a brand strategy and identity built to grow with Bianca & Co.